![]() |
(Photo: Getty Images)
|
Fight the
Power (Take Two)
Eminem re-edits
his anti-Bush video.
After voting for the first time this year (his bodyguard dropped off his absentee ballot), Eminem’s already disillusioned with the electoral process. He’d found a foe bigger than his mom a week before the election, when he released the single “Mosh.” In it, he called Bush “the monster, this coward that we have empowered.” And the song’s satirical animated video ends with the cartoon Eminem leading a mob to . . . register to vote. “When MTV saw it, the top brass there decided to put it in heavy rotation and make it the No. 1 video on that week,” says Ian Inaba, its director. But “because [the video] had so much popularity, we had to figure out how to keep it going,” he says. So, on Election Day, Inaba had
a meeting with Eminem’s manager, and then label Interscope agreed to pay to make a new, insurrectionist version of the last 50 seconds of the video. “Seeing that the voting thing didn’t work out so well,” says Inaba, the new ending has the mob bum-rushing the Capitol during the president’s State of the Union speech. Chaos ensues. “There was some back-and-forth with management over whether this was too strong,” admits Inaba. After all, Dick Cheney has a heart attack in the new video. (New York Magazine's review of Eminem's new album, Encore.) —Carl Swanson

Email
Print
The Trouble With Product Integration
Meet the Matisse of Subway-Ad Mash-ups
Equus Is Ready for the Glue Factory
The Coolest Hand: Paul Newman, 1925–2008
Look Book: The Gallery Owner 
Playing Hardball After Signing the Lease
Pork-Focused Street Food Done to a Tuscan Turn
Clam Pies on the Rise
Can Paterson Navigate the Troubled Economy?

Will Sulzberger's Heirs Sell the 'Times'?
How McCain Lost His Public Image
What Wall Street Will Look Like in Fall 2009