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Intelligencer: November 15-22, 2004

Sir Richard’s Real TV Prize: His Twin Nephews
At a Soho House screening last week of his Fox show The Rebel Billionaire, Richard Branson toasted his guinea-pig contestants, one of whom has already been selected to be his $10 billion company’s president, if the premiere episode is to be believed. “We haven’t spelled out exactly what the company president of Virgin means,” hedged Sir Richard. For the losing female players, the sort-of-star-studded (Carol Alt, Ashleigh Banfield, DMC) party at least offered matching consolation prizes: Branson’s identical twin twentysomething nephews, Ludo and Milo Brockway. The handsome Brits, champion kitesurfers, stand to inherit some of Branson’s bucks. By night’s end, an industrious blonde contestant in a cherry-patterned dress was laughing into one of the twins’ lapels.
—Ned Martel


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